Our passion for coffee goes beyond our love for specialty coffee flavor exquisiteness. It is a combination of continuous curiosity about unlocking the flavors that single origin coffees reveal and a definitive commitment on how to source amazing quality coffees authentically and sustainably.
Our story goes back to the year 2013 in El Salvador where life brought the three of us (Gustavo, Rodrigo and Leena) together at our children’s school Christmas show. Leena and Gustavo were planning a move to Canada and had the desire to start bringing great Salvadoran coffee to Canada. Rodrigo at a time was heavily involved in the Salvadoran specialty coffee landscape, and so gasoline met fire.
Sourcing of goods, raw materials and supporting activities is not only vital but also it reveals a lot about the company’s ethos.
For a coffee roaster, the sourcing of green beans is of the utmost importance as it will be the invisible force behind flavor, consistency and the wellbeing of all involved in the production chain.
As roasters we cannot add flavor or quality to the coffee, our job is carefully roast the beans to find the right spot to highlight the beans potential flavors to showcase the producer’s hard work. Our commitment is to preserve the quality achieved on the farming and processing stage.